As a new brand with the main goal of asserting itself in the market as a benchmark, it was crucial for BUYME Property to leverage brand awareness both locally and internationally across key target markets. At the same time, it sought to increase qualified traffic for proactive and efficient customer and buyer engagement through the site. It was also evident the need for a site intervention to improve performance and implementation of a tracking and reporting system for better control.
The Journey
- Creation of Digital Marketing Action Plan;
- Implementation of tracking codes on the website to control digital marketing initiatives;
- Training in Facebook management and Website Optimization (SEO) for search engines;
- Development and maintenance Google Ads;
- Development and maintenance Facebook Ads;
- Support in the development of other initiatives.
Results in 12 months
- Increased traffic across all channels by 140%;
- Organic traffic increased by 938%;
- Bounce rate reduction by 6.30%;
- 1 million impressions and 12,000 clicks on Google ads;
- Better ROI control with tracking and reporting system.