When we think of website optimization, many instantly envision a high ranking on search engines. However, reaching that coveted first place involves much more than merely “optimizing the site.” Here, we’ll answer 7 common questions about SEO, focusing especially on the initial setup and the continuous production of content.


The Role of Digital Marketing and Web Development Professionals

Stepping into the realm of digital marketing and web development, professionals have a fundamental responsibility: to educate and guide clients about the dynamics and nuances of the online universe.

Many clients, driven by the initial excitement of launching or revamping their site, focus predominantly on the initial SEO setup. This setup, often involving a one-time fee, is appealing due to its “one-off” nature. However, this approach can be likened to building a robust house and then forgetting about its maintenance.

The ongoing facet of SEO is where the real magic happens. But, it demands a different approach and investment. Instead of a one-time payment, continuous optimization often entails a recurring commitment, typically reflected in a monthly retainer. This retainer ensures the site not only maintains its relevance and optimization but also evolves with the ever-changing trends and algorithms of search engines.

Sadly, many clients don’t proceed to this critical step. Whether due to lack of knowledge, budget constraints, or any other reason, this gap in the process can lead to suboptimal website performance in the long run.


1. I had my website optimized, but I’m not in the first position. Why?

SEO is a continuous and dynamic process. The initial SEO setup lays the foundation, but achieving and maintaining a good ranking requires constant work and updates. Competition is always evolving, making the SEO landscape extremely competitive.


2. How can I rank first on Google’s search results?

There are no guarantees in the world of SEO. However, combining a solid initial setup with relevant, high-quality content and off-page SEO strategies can enhance your odds. The statement “No one can guarantee a #1 position on Google” is a declaration made by Google itself in its guidelines to assist website owners in selecting an SEO (Search Engine Optimization) service. This statement is found in Google’s official guide. The idea behind this statement is that search engine rankings are determined by numerous factors, many of which are beyond the control of an SEO specialist or marketing team.

Google provides this guidance to warn website owners against hiring SEOs that promise guaranteed results, especially a #1 ranking, as such a guarantee isn’t realistic. This quote serves to reinforce the idea that site owners should be cautious and informed when choosing an SEO professional or agency.


3. What’s the difference between on-page and off-page SEO?

On-Page SEO: Refers to actions carried out on your website, like content optimization, meta tags, user-friendly URLs, and the use of relevant keywords.

Off-Page SEO: Concerns activities outside your site, such as building high-quality backlinks, influencer marketing, and social media presence.


4. How important is image optimization for SEO?

Images are an integral part of any website. When correctly optimized, they can speed up site loading times, offer a better user experience, and even improve your website’s ranking on search engines. Using tools like Smush for image optimization is crucial.


5. How often should I review my SEO strategy?

The SEO world is always changing due to the evolution of search engine algorithms. Therefore, it’s advisable to review and adjust your strategy at least every six months. Keep an eye on trends and algorithm updates to ensure your strategy remains up-to-date.


6. What are the most common SEO mistakes to avoid?

There are several typical SEO mistakes, including: choosing the wrong keywords, neglecting image optimization, ignoring mobile optimization, duplicating content, and building low-quality backlinks. Avoiding these mistakes can help improve your website’s ranking.


7. Are backlinks still relevant for SEO?

Yes, backlinks remain a vital component of SEO. However, quality trumps quantity. It’s better to have fewer backlinks from high-authority and relevant sites than numerous links from low-quality sites. Backlink building should be approached with care and integrity.


Initial Setup vs. Ongoing Tasks

The initial setup is like restructuring an athlete’s DNA. In the context of WordPress sites, for example, it involves:
Installing Yoast SEO to optimize meta tags, generate sitemaps, and enhance content readability.
Using WP Rocket to boost site performance and speed.
Other plugins, like Smush (image optimization) and Redirection (redirect management).

Now, even if an athlete has perfect DNA, regular training is crucial. Similarly, following the initial setup, ongoing tasks come into play:

Content Production: Creating blog articles, news updates, and other materials.
Technical Updates: Technology and algorithms change. Your site must keep pace with these shifts.


Think Before Pointing the Finger

Before blaming the agency that developed your site – even if equipped with the best SEO foundations – for not being in the top search engine spots, it’s essential to reflect on the ongoing commitment needed for SEO success. If you’re hesitant about delving into the world of ongoing SEO, remember what you’ve read in this article and consider the possibility of recurring investment. Ultimately, this commitment differentiates successful websites from those lost in the vast expanse of the web.



If your website isn’t reaching the desired ranking, don’t immediately point the finger at the developer. It’s crucial to understand that while the initial setup is a vital step, continuous content creation is the key to sustained success. And always remember: the world of SEO is complex, and many factors influence positions in the SERPs.