Case Study

The Senses Vilamoura Challenge

We were contacted by the company Costa & Carreira to develop a digital marketing strategy to promote the Senses Vilamoura development, whose plan included:

Identify ideal buyers for the properties. Consider factors such as location, age, income level, interests, and lifestyle. 

Develop a professional website that showcases your properties with high-quality images, virtual tours, and detailed property descriptions. Make sure your website is responsive and mobile-friendly, as a significant portion of users browse properties on mobile devices. 

Optimize the website for search engines to improve online visibility. Conduct keyword research to identify the terms potential buyers are using to search for properties in the area, and incorporate them into the website’s content, meta tags, and URLs.

Run targeted PPC campaigns on platforms like Google Ads and social media platforms to drive traffic to the website. Use relevant keywords and demographics to ensure ads are shown to the target audience.

Utilize social media platforms such as Facebook, and Instagram to showcase the properties, share updates, and engage with the audience. Use visually appealing images and videos to capture attention, and run targeted ads to reach potential buyers.

Use analytics tools to track the performance of the digital marketing efforts, such as website traffic, conversion rates, and engagement metrics. Use this data to optimize the strategy and make data-driven decisions.

The Journey

  • Define the Target Audience;
  • Create a Mobile-Friendly Website;
  • Search Engine Optimization (SEO);
  • Pay-Per-Click (PPC) Advertising;
  • Social Media Marketing;
  • Analytics and Measurement.

Results in 24 months

  • Increased overall traffic x10;
  • Units sold in full.