Case Study

The Vale do Lobo Challenge

This project is managed by Growme, our parent company, nevertheless it is featured in this portfolio as Vale do Lobo deals partially with property management and sales.

Determine the objectives of the social media marketing efforts. For example, increasing brand awareness, driving website traffic, generating leads, or increasing bookings for resort experiences or property sales.

Identify the ideal audience for the resort, including potential property buyers and guests interested in resort experiences. Consider factors such as demographics, interests, and travel preferences to tailor your social media content accordingly.

Select social media platforms that are most relevant to the target audience and resort offerings. For example, platforms like Facebook and Instagram, are popular for travel and hospitality-related content.

Utilize social media advertising to reach the target audience effectively. Use targeting options such as demographics, interests, and behaviors to reach potential buyers and guests who are most likely to be interested in the resort.

Regularly track the performance of the social media efforts using analytics tools, and optimize the strategy based on the data. Adjust the content, targeting, and advertising approach to improve results and achieve the social media goals.

The Journey

  • Define Social Media Goals;
  • Identify Target Audience;
  • Choose Relevant Social Media Platforms;
  • Run Targeted Ads;
  • Measure and Optimize.


Ongoing results comprise in a steady stream of leads, bookings and sales.