Invesquart, a property developer with projects in the Algarve, entrusted Realeads with its digital marketing strategy to support the promotion and sale of Terraços de Quarteira, a residential development delivered in two phases, in a prime location close to the sea.
The challenge was to increase the developments’ visibility, attract qualified prospective buyers and reach domestic and international markets with strong investment potential.
From the outset, we recognised the importance of French-speaking markets, particularly France and Switzerland, considering the longstanding connections between Portuguese communities living in these countries and the Algarve, established over several generations.
This collaboration, which began in 2018, marked the beginning of a trusted partnership spanning almost a decade, extending to other Invesquart projects, including Quinta Verde Residences.
Timeline
2018 | Beginning of the Partnership
Launch of the digital marketing strategy for Terraços de Quarteira I, with campaigns targeting domestic and international buyers.
2019-2020 | Expansion to the Second Phase
Promotion of Terraços de Quarteira II through new campaigns, marketing materials and communications tailored to different property types.
2021-2023 | Ongoing Sales Support
Continuous campaign management and strategic adjustments aligned with the developments’ sales progress, including targeted initiatives to promote specific units.
The Result | 100% Sold
Both phases of Terraços de Quarteira achieved 100% sales, marking the successful commercialisation of the developments.
Our partnership with Invesquart continued with new projects, including the development of Quinta Verde Residences’ digital presence and the property developer’s corporate website.
The Journey
We developed and implemented an integrated digital marketing strategy to support the sale of both phases of Terraços de Quarteira, combining Google Ads, Facebook and Instagram advertising, email marketing, and tracking and reporting systems.
Throughout the project, we adapted our communications to different property types, sales phases and priority international markets, aiming to increase the developments’ visibility and attract qualified prospective buyers.
Continuous campaign monitoring and performance analysis enabled us to optimise advertising investment and refine our approach in line with the commercial progress of each phase.
Both phases achieved 100% sales, marking an important milestone in a long-standing partnership with Invesquart.