The challenge was to develop a business strategy beginning in the second half of 2017, which introduced a brandless digital spectrum company along with target markets through gradual investment in digital channels as well as team building in – house for better use of internal resources. Sunpoint aimed to improve online performance, develop new sales channels, increase brand awareness and lead numbers, effectively controlling investments and key performance indicators.
The Journey
- Creation of Digital Marketing Action Plan;
- Responsive Website Redesign Consulting with a user-friendly information architecture for easy use and access to information;
- Implementation of tracking codes on the website to control digital marketing initiatives;
- Training in Facebook management and Website Optimization (SEO) for search engines;
- Development and maintenance Google Ads;
- Support in the development of other initiatives.
Results in 12 months
UK-originated traffic increase by 109%;
Increased traffic through social referral by 36%;
Improvement of key performance indicators (KPIs);
Identification of behavioral bosses through the tracking and reporting system implemented for future campaigns.