Case Study

The Challenge Boavista

Boavista Resort contacted us with the objective of consolidating and growing its online presence in order to reach buyers customers for properties that constitute one of the best resorts of the windward Algarve, located in Lagos. The resort site reserved for the sale of properties was not matching in terms of the number of contacts that were coming in monthly, requiring intervention in the context of search engine optimization (SEO) and increased qualified traffic through paid channels and smart use of the resort’s email contact list.

The Journey

  • Creation of Digital Marketing Action Plan;
  • Implementation of tracking codes on the website to control digital marketing initiatives;
  • Training in Facebook management and Website Optimization (SEO) for search engines;
  • Development and maintenance Google Ads;
  • Development and maintenance Facebook / Instagram Ads;
  • Monthly Newsletters;
  • Support in the development of other initiatives.

Results in 12 months

  • Global traffic increase by 1000%;
  • Increase of contacts through the site by 90%;
  • Constant flow of contacts through monthly email campaigns;
  • Identification of behavioral patterns through the tracking and reporting system implemented for future campaigns..