With more than 150 agencies, it is one of the main Real Estate Networks in the Iberian Peninsula, formed by an ecosystem of agencies with their own identity within a common group. We were approached by CompararCasa Portugal to develop three different strategies. Being a large franchisor in Portugal, a strategy that ensured a constant flow of contacts regarding potential franchisees. Second and third, the development of strategies for attracting buyers and sellers.
- Development of Digital Marketing Strategies;
- Google campaigns to attract Buyers;
- Facebook and Instagram campaigns to attract Franchisees and Sellers;
- Organic management of Social Networks (Facebook/Instagram);
- Tracking & Reporting system development;
- SEO Consulting (Search Engine Optimization).
Results in 12 months
- Half a million visitors to Compracasa.pt;
- +1 million ad impressions;
- +300 thousand people reached on social networks;
- 351 franchise leads;
- 267 selling customer leads.