Case Study

The ComprarCasa Portugal Challenge

With more than 150 agencies, it is one of the main Real Estate Networks in the Iberian Peninsula, formed by an ecosystem of agencies with their own identity within a common group. We were approached by CompararCasa Portugal to develop three different strategies. Being a large franchisor in Portugal, a strategy that ensured a constant flow of contacts regarding potential franchisees. Second and third, the development of strategies for attracting buyers and sellers.

The Journey

  • Development of Digital Marketing Strategies;
  • Google campaigns to attract Buyers;
  • Facebook and Instagram campaigns to attract Franchisees and Sellers;
  • Organic management of Social Networks (Facebook/Instagram);
  • Tracking & Reporting system development;
  • SEO Consulting (Search Engine Optimization).


Results in 12 months

  • Half a million visitors to;
  • +1 million ad impressions;
  • +300 thousand people reached on social networks;
  • 351 franchise leads;
  • 267 selling customer leads.